Marketing

Marketing is the set of activities and processes in place for creating, communicating, and delivering the values of our products and services to our clients. Everyone thinks they know it, but only few know how to execute it effectively.

branding & logo Design

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99designs

A great website to have designers compete for you business. As a business owner, you're able to create contests for designers to help create logos, brand identity packs, packaging design, etc. From all the submissions you get, you pick a winner and that designer gets paid. Logo contest starts as low as $299 and you get approximately 30 logo designs to choose from. Each come with full copyright ownership and 100% money-back guarantee.

 

Email Marketing

constant contact

Constant Contact is an email marketing service that helps you manage your clients and get your message in front of the right audience. Plan ahead with a marketing calendar and send relevant emails to your clients when they want to hear from you.

mailchimp

MailChimp is an automated email marketing software that allows you to target and connect with your audience in a very efficient and effective manner. The automation piece allows you to save time by doing the repetitive tasks automatically - sending welcome emails, reaching out to abandoned shopping carts, and reminding customers they haven't visited your site for some time.

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Getresponse

This all-in-one marketing software allows you to create landing pages, send out email marketing, conduct webinars, and automate your marketing efforts. With over 350,000 customers, this is a good option for your growing business. Get a discount of 18% off regular monthly prices with annual subscription. For those who want greater savings, there is 30% off regular monthly prices with a 2-year subscription.


Resources

  1. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  2. Designing Brand Identity: An Essential Guide for the Whole Branding Team
  3. Diffusion of Innovations, 5th Edition
  4. Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
  5. Purple Cow: Transform Your Business by Being Remarkable

TIP #32: We recommend businesses to sign up for a free AmazonBusiness account to manage all your business orders. It may be tempting to order from your personal Amazon account, however, keeping your business orders separate from your personal will make it easier to organize your business expenses for tracking purposes at the end of the year.